How to protect your trademark in China?
How to protect your trademark in China?
- Foreign companies entering the Chinese market need to familiarize themselves with its complex trademark regime, which both facilitates protections while also imposing certain unique limitations that brands must work around.
- China’s trademark regime follows a first-to-file system and so does not recognize international trademarks if they are not registered in the mainland.
- While China accepts the International Classification of Goods and Services under the 1957 Nice Agreement (updated 2019), it further divides these classes into subclasses.
- Foreign brands should register their trademark in Chinese characters as well to avoid infringement by rogue businesses. This process is complicated and requires a combination of choosing characters with appropriate meaning and relevance, which also conjure an image suitable to the brand.
Outline of the Trade Mark Application / Opposition / Appeal Process
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